It’s a fact that search engines are one of the primary traffic sources for a website. To improve search engine rankings for your website, webmasters need to adhere to the search engine’s requirements or guidelines. We will be sharing free tools that are available online for free which you can use to test your website.
Google Analytics
A free website analytics by Google. The GA helps to list which are the pages that are loading the slowest over time, tracking and reporting your website visitor traffic which helps to record the progress as you gradually improve your page speeds.
Google AdWord Keyword Planner
Google Keyword Planner is a free tool that helps build network campaigns by identifying and using the keywords on specific terms that describe your campaign. Get traffic and statistics report of the searches on how they perform.
Google’s Mobile Website Speed Testing Tool
The mobile website tool is very simple for anyone to use. Just simply type in your web address and it will analyze your web pages to see if you have a mobile-friendly design. It will provide a score at the end and rank your website based on the speed mobile and desktop from your website. It will also provide you optimisation recommendations and a detailed report for you on how to improve your website performance across the mobile devices.
Google PageSpeed Insights
Similar to the previous tool, the Google PageSpeed insights is also a tool that helps give suggestions to increase the site performance across desktop and mobile devices. The higher the score, the better it indicates that your website page is performing well.
Google Trends
Google Trends is free for the public, to use whenever you like. You will be able to compare the popularity of search terms and trends using various different features. It also helps you to understand your consumer search behaviors as well as information on competitors.
Google Search Console
Search Console is a free and no-charge web service provided by Google. Check indexing status, optimise visibility of your websites and maintaining your web presence in the Google Search engine.
Google Robots.txt Tester
You can use the robots.txt testing tool in the Google search console to root the site and indicate parts of the website that you don’t access by search engine crawlers. It helps prevents the search engine from indexing your web content. There are many other similar robot tools out there but this is one by Google providing its own robot tool.
HTML/XHTML Validator
The W3C validator allows site owners to check markup vaildity of web documents in HTML, XHTML etc. It is important for web browser compatibility and site usability.
Structured Data Testing Tool
Use the structured data testing tool to check if your structured data markup is correctly parsed in Google and display it in search results. It validates and tests the structured data in websites.
CSS Validator
Free W3C CSS Validation service that helps web designers and developers to check the Cascading Style Sheets (CSS) file for any issues and resolve errors that need to be fixed. It can be used to find typos or errors quickly.
Conclusion
With an optimised website, not only will it improve your website ranking significantly, it can also help load your website quicker, resulting in a more enjoyable user experience for the user.
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