The single biggest problem in communication is the illusion that it has taken place
– Gorge Bernard Shaw
- The web designer would brainstorm over the web design and how they would want the end product to look like.
- Then they will forward a template containing this required web design to the developers to execute.
- The developers, on the other hand, would then analyze the template and create the nearest possible execution of it.
The process looks simple and executable. Right?
Then why does it not create fruitful results for the client?
Why, in most of the cases, there is bound to be a conflict between them blaming one another? What should be the real mantra to create inventive, fresh designs that appeal to the minds of people?
The reason for conflict among Web Designers and Developers.
The web designer is always considering the layout and the particular functions they have designed, and that is precisely what they want to be delivered.
On the other hand, the developer can see the intricacies involved, the barriers where there are and the areas they can improvise on.
One party sees the layout while the other considers the code that can create that layout. Both parties view web design differently which creates discrepancies in the designing process. Therefore, active and unobstructed communication is essential to creating and developing a web design.
There is a constant need for both web designers and web developers to exchange information on the intricacies and the progress of the project. If there is a need for a slight variation, it is best done when communicated.
It is wrong to assume that just by delivering a template, the duty to communicate is served. For effective communication, there is a need for constant contact between both web designer and web developer.
Executing excellent web designs with proper communication
It is one thing to identify the salient need for communication and a different one to implement it. Here are three working solutions on how designers and developers can communicate for better web design.
Teamwork
It is best for both parties to view themselves as elements of the same process – which is designing an excellent web piece and not as independent factors.
It is wrong to work as though the developer’s job starts after the designer’s job finish; both must understand that until the design is done, there is a need for co-joined work and team. Teamwork can be made possible by creating a working relationship, adopting an open server accessible to all, and opening a channel for frequent communication.
For example, showing work progress to a developer will help them spot the tricky areas before designs are completed.
Clarity of expression
It is significant to mention everything that is necessary for the simplest language understandable to both parties.
It is advisable for the web developers to go easy on the professional jargons and communicate in a language that the web designers can understand, vice versa. Both web designers and web developers must respect each other enough to share, adjust, plan and execute the project.
For example, it would be a waste of time to call for collaboration when there is no explanation attached to each success/problem with the project.
Use of visual feedbacks
A common trend now is the use of emails in communication; while fast replies and frequent usage may not be an issue, experts in this field have suggested that getting visual is the best way to communicate.
It is therefore advisable for parties to seize every opportunity to represent the problem and solutions visually. Visual communication can come by way of meetings, presentations, and mutual exchange of ideas.
At Krome, we specialise in website design and development services. If you or your client are interested in creating a site, it’s time to tell us about your project or have a chat about what we can do. You can contact us here.