Folks, there is some truth in what they say – home is where the heart is. By that, we mean your homepage does indeed reflect the style and approach that the rest of your site will follow.
The first impression counts – if users fail to find key features on your home page, they will be quick to sign off your site as a poorly designed one. The user experience on your site’s main landing page can make or break their perception of your business. What are some key things that you should have on your home page, up front and centre? You can’t go wrong with these 5 features incorporated into your home page.
Company Identity and Visuals
Whether it’s introducing yourself to a new visitor or reinforcing the message to someone who uses your services frequently, business owners should leverage on the marketing and branding capabilities of their site. The company logo and tagline should be clearly visible on the homepage, and one of the first few design elements that your audience interacts with. These quick identifiers will let your users know quickly that they have found the right page and can move on to discover and explore your products and services. Don’t let your users take too long trying to figure out who you are!
Headlines and Sub-Headlines
Now that you’ve told your audience who you are, give them a sense of what you do. The headline tells your audience what you have to offer and your sub-headlines provides a brief elaboration of your services. Get rid of all the fillers that are there just to make up the word count, and speak to your audience in a clear, simple tone. Let the headlines speak for themselves.
It’s time for your portfolio to shine. Add in some photos to show off your work, products, and your team. A picture says a thousand words, so be sure to align the images with your branding. Based on your target audience, your homepage should feature the images that your audience can relate to, and are likely to make them linger around your page a little longer.
A lot of times, consumers seek out the website of a company to find out how to get in touch with them. Whether it’s for customer support or a simple enquiry, poor visibility of your contact information can be very frustrating to the user. Those browsing your site may not want to sieve through irrelevant content and tabs just to find out how to reach you. So keep your contact information centre stage on the home page, and you could avoid losing a sale.
Get connected. There’s a very good reason why most sites have their social media links on their home page. Keep your audience updated on your latest updates and promotions through Instagram or Twitter. You never know who might see your digital adverts at just the right moment when they need to. The current trend is to link sites directly to Instagram stories, where swiping up can lead a user directly to your website to view the products that are being pitched in the Instagram story itself. Can you get more targeted than that?
At Krome, we specialise in website design and development services. If you or your client are interested in creating a site, it’s time to tell us about your project or have a chat about what we can do. You can contact us here.