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krome / December 1, 2016

Colour Emotions in Web Design

Find out what colour emotions in web design will help evoke audience’s emotions as each colour plays an undeniable role in creating a strong first impression on users, although this meaning varies depending on our personal preferences and cultural background.

Colour wields enormous sway over our attitudes and emotions. When our eyes take in a colour, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behaviour.

Warm Colours

Use warm colours in
your designs to reflect
passion, happiness,
enthusiasm and energy.

Cool Colours

Use cool colours in
your design to give a
sense of calm or
professionalism.

Primary Colours

Primary colours, according
to traditional colour theory,
cannot be formed by mixing
any other colour.

Secondary Colours

Secondary colours are the
combinations of two
primary colours.

Tertiary Colours

Tertiary colours combinations
of one primary and
one secondary colour.

colour-emotions-web-design-secondary-colours
colour-emotions-web-design-tertiary-colours

 
 
 
 
 
 
 

At Krome, we specialise in website design and development services. If you or your client are interested in creating a site, it’s time to tell us about your project or have a chat about what we can do. You can contact us here.

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Filed Under: Blog Tagged With: colour, colour emotions, web design

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