Principles of Design
Principles applied to the elements of design that bring them together into one design. It’s about applying them together.
Unity and Harmony
A sense of distance between elements.
Ability to seem repeatable with other elements.
The sense of having a line or pattern extend.
Elements being copied or mimicked numerous times.
Achieved when recurring position, size, color, and use of a graphic element has a focal point interruption.
Elements on either side of the axis are arranged similarly.
Elements on each side differ in shape but still are in visual equilibrium.
Elements are arranged around a circular form.
Elements arranged in the order of a tree with a trunk, branches & sub branches.
Elements mapped on to each other as parents, children & grand children.
Elements of the same weight, belong to the same class of hierarchical positions.
Scale and Proportion
Elements of different sizes in relationships with each other.
Elements related to each other in a ratio appear together in visual harmony.
These create focal points that automatically give a sense of the relationships.
Dominance and Emphasis
Breaking the visual hierarchy using form to lay emphasis.
To distinguish between elements in a series of similar forms.
Element of different sizes focus the viewers attention accordingly.
Similarity and Contrast
Light & Dark
Clear foreground & background separation lend contrast between elements.
Elements of varying textures & forms bring about a contrasting effect.