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krome / May 10, 2016

Principles of Design

Principles applied to the elements of design that bring them together into one design. It’s about applying them together.

Unity and Harmony

Proximity

A sense of distance between elements.

Similarity

Ability to seem repeatable with other elements.

Continuation

The sense of having a line or pattern extend.

 

Repetition

Elements being copied or mimicked numerous times.

Rhythm

Achieved when recurring position, size, color, and use of a graphic element has a focal point interruption.

 

Balance

Symmetry

Elements on either side of the axis are arranged similarly.

Asymmetry

Elements on each side differ in shape but still are in visual equilibrium.

Radial

Elements are arranged around a circular form.

 

Hierarchy

Trees

Elements arranged in the order of a tree with a trunk, branches & sub branches.

Nest

Elements mapped on to each other as parents, children & grand children.

Weight

Elements of the same weight, belong to the same class of hierarchical positions.

 

Scale and Proportion

Size

Elements of different sizes in relationships with each other.

Ratio

Elements related to each other in a ratio appear together in visual harmony.

Divisions

These create focal points that automatically give a sense of the relationships.

 

Dominance and Emphasis

Highlight

Breaking the visual hierarchy using form to lay emphasis.

Colour

To distinguish between elements in a series of similar forms.

Size

Element of different sizes focus the viewers attention accordingly.

 

Similarity and Contrast

Light & Dark

Clear foreground & background separation lend contrast between elements.

Line

Elements of varying textures & forms bring about a contrasting effect.

 

At Krome, we specialise in website design and development services. If you or your client are interested in creating a site, it’s time to tell us about your project or have a chat about what we can do. You can contact us here.

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