Principles applied to the elements of design that bring them together into one design. It’s about applying them together.
Unity and Harmony
Proximity
A sense of distance between elements.
Similarity
Ability to seem repeatable with other elements.
Continuation
The sense of having a line or pattern extend.
Repetition
Elements being copied or mimicked numerous times.
Rhythm
Achieved when recurring position, size, color, and use of a graphic element has a focal point interruption.
Balance
Symmetry
Elements on either side of the axis are arranged similarly.
Asymmetry
Elements on each side differ in shape but still are in visual equilibrium.
Radial
Elements are arranged around a circular form.
Hierarchy
Trees
Elements arranged in the order of a tree with a trunk, branches & sub branches.
Nest
Elements mapped on to each other as parents, children & grand children.
Weight
Elements of the same weight, belong to the same class of hierarchical positions.
Scale and Proportion
Size
Elements of different sizes in relationships with each other.
Ratio
Elements related to each other in a ratio appear together in visual harmony.
Divisions
These create focal points that automatically give a sense of the relationships.
Dominance and Emphasis
Highlight
Breaking the visual hierarchy using form to lay emphasis.
Colour
To distinguish between elements in a series of similar forms.
Size
Element of different sizes focus the viewers attention accordingly.
Similarity and Contrast
Light & Dark
Clear foreground & background separation lend contrast between elements.
Line
Elements of varying textures & forms bring about a contrasting effect.
At Krome, we specialise in website design and development services. If you or your client are interested in creating a site, it’s time to tell us about your project or have a chat about what we can do. You can contact us here.