Here are some beginner basic tips to search engine optimisation (SEO) that help in ranking your website in the first page of Google, Bing or Yahoo.
1. Choose the right primary topic
Choosing the one primary topic is very important as it is the most essential to your message. You may want to do a little keyword research before choosing the right topic.
2. Pick a good keyword to focus on
Simply include “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content.
WordPress has this setting that allows you to control how your site is displayed which is under the General Settings or through a plugin like All in One SEO Pack.
Search engines read URLs that able to connect their users to the relevant content.
3. Indicate keywords in your images
Include words that reflect your site topic in the image title, description, and alt attributes. The file name should also reflect to your main keywords.
4. Always use hyphens in URLs
It will be better to use hyphen instead of underscores as google doesn’t read it.
5. Do not capitalise letters in URLs
To avoid confusing visitors and search engines it will be best not to capitalise letters as URLs are case sensitive.
6. Link to other websites with relevant content
You can include a blogroll, link list, or resources page on your website.
If it is well done, people click on your links it tells search engines that you are a trusted authority on your particular topic.
7. Update your website frequently
It helps to have a higher rank than those with static content. That is why blogs and directiories have very well search engines.
8. Link to your internal pages
Link to your most important pages directly from your homepage and cross-linking them with each other.
9. Don’t change your domain name
The age of your URL is important to your site’s search ranking.
10. Don’t let anything that slow down your website
Page load times are important, so remove any non-essentials that bog down your website.
eg. large images, flash graphics and other unnecessary plugins
At Krome, we specialise in website design and development services. If you or your client are interested in creating a site, it’s time to tell us about your project or have a chat about what we can do. You can contact us here.