Here are the top 10 e-Commerce website in Singapore that are great platform for shoppers to check in on the latest products and check out using their credit cards.
The average millennial shopper can stroll down boutique shops, buy vintage items and pick up a bag of groceries – all without leaving their rooms. Gone are the days that we were wary of online transactions. With the help of forerunners such as Amazon and eBay who paved the way for electronic monetary transactions, the world of e-Commerce was born.
Zalora
What would online shopping be without fashion? Zalora has become a household name in local e-Commerce fashion sites as it houses brands like Topshop and Abercrombie & Fitch. Marketed towards a younger crowd, the site is a one-stop shop for hip and trendy brands and an excellent way to skip fitting room queues. The site offers 30 days free return just in case you misjudged your measurements!
Zalora takes a great deal of effort to break down its pieces into detailed subcategories – meaning they have separated slip-on shoes from flip flops and satchels from top handle bags. The navigation is built for you to find what you need without having to ask.
Sixth Empire
In the same vein, Sixth Empire is positioned as Singapore’s Largest Online Male Boutique – catering itself to a demography that has long shed the stereotype of being distant from fashion. The site showcases basic, clean designs that are easy to pick out and equally easy to match. You can find the same clean and crisp format in the web page design as you scroll through bold typography in the foreground with images as watermarks. Quite an interesting choice of a fashion site!
RedMart
Shop for the freshest ingredients on RedMart.com where no detail is too small to be glossed over. With actual images of the products tagged to each item, you can be sure that you are purchasing the exact brand of coconut water, pasta sauce or iced tea. You can even filter through your choices by brand, price, country of origin or lifestyle and benefits. Having control over your browsing means that you won’t get caught scratching your head along the supermarket aisles again.
HonestBee
As a direct competitor to RedMart, HonestBee also offers online grocery shopping and delivery. The difference is that HonestBee operates based on partnerships with local supermarkets, concierge shoppers, and freelance runners so that it can promise same-day delivery. The landing page displays logos of the partner stores and prompts you to enter your postal code to narrow down your selection. With a dedicated section on ‘How HonestBee Works,’ it is clear that the site is designed to build trust among consumers that their grocery items will be the best pick of the day.
Visual Mass
The beautifully designed Visual Mass brings life to an otherwise mechanical and bland experience of purchasing a pair of spectacles. As is typical of having to buy an item of necessity, getting a new pair of eyewear can be quite mundane in real life. Visual Mass opposes this notion strongly, with much of its landing page dedicated to photos of models decked in their latest eyewear. You even use the ‘Try On’ function that allows users to upload their image and project how each piece of eyewear might look.
Books Actually
As an independent bookstore, Books Actually prides itself in its collection of obscure, critical works including some out-of-print titles. The site is designed to match this quintessential appreciation for art as it displays the front covers of each book – as opposed to selling the content and author from the get-go. With sections on Math Paper Press and Vintage Books, Books Actually speaks to its audience immediately by differentiating itself from the average bookstore.
HipVan
Forget the small stuff, think big! Purchasing furniture online can be a huge commitment, but the 100-day home trial will lighten your load. As an interactive catalogue, HipVan allows you to browse through sofa beds, bar stools and even benches at affordable prices. With the ability to search for furniture by rooms and the links to social media posts (#HipVan), the final product is never too hard to visualise.
Lazada
If you are looking to compare prices of an item across brands, look no further than Lazada, one of the leading e-Commerce sites in Southeast Asia. The products offered range from electronics to travel accessories to baby products – covering both local and international brands. Designed to overwhelm the consumer with a wide variety of affordable items, the site is quick to shout about its deals, freebies, and coupons.
Carousell
One of the most widely used Peer-to-peer marketplaces, Carousell appeals to its buyers by marketing to its sellers. With slogans like ‘Sell in a Snap’ and ‘Sell your pre-loved items in 30 seconds’, Carousell openly advertises the efficiency of its services for sellers (well, it’s literally in the name of the company). The interface features photos taken by sellers and ‘likes’ to define the popularity of said products. At the core of the interface design lies the site’s desire to connect its buyers and sellers with each other in an open, authentic and genuine market.
ShopBack
Another evolution of e-Commerce, ShopBack offers online shoppers the added incentive of earning cashback for e-purchases. Riding on the popularity of this concept in the US and UK, the founders brought the idea to Singapore and linked up with over 500 merchants including Lazada, Zalora and Taobao. The buffet of merchants is apparent (and impressive) as it covers the entire landing page in various categories.
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