Web Design Terms
You Need to Know
Above the Fold
If elements of your website are “above the fold,” then people don’t have to scroll down to see them
Analytics is a term that refers to numerical tracking of your website visitors. Analytics will tell you what is happening on your website, but not why.
A website “backend” (pronounced “back end”) is a way to refer to a website’s content management system to server. This is where you log in and make changes to your website’s content or pages.
Once a designer turns a mockup into a template using code, the template has to be tested because there are literally hundreds of web browser combinations.
Call to action (CTA)
Call to Action, or CTA, is a button, graphic or text link that encourages your visitor to take an action.
Creating a graphic design for your website is only part of a website design project. Writing content is also a significant and often overlooked part of the website redesign process.
Content Management System
A content management system, or CMS, is a web server. It allows you to log in and make changes to yourwebsite, usually with little or no code knowledge.
Conversion rate is an incredible important metric to understand your website’s effectiveness.
It’s the number of visitors divided by the number of leads or contacts you receive from the website.
CSS stands for Cascading Style Sheet, which is afile that dictates how things will be displayed on your website.
Customer personas are detailed descriptions of your ideal customers. They are fictional representations, but represent a segment of your target market.
A domain name is your website address, most commonly ending in .com, .net or .org.
Flat design is a type of website design characterised by the lace of shadows, bevels and gradients. Flat design is often minimal, clean and simple.
Learn more about design terms at Essential Website Redesign Terms
Wed Design Terms