Find out what colour emotions in web design will help evoke audience’s emotions as each colour plays an undeniable role in creating a strong first impression on users, although this meaning varies depending on our personal preferences and cultural background.
Colour wields enormous sway over our attitudes and emotions. When our eyes take in a colour, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behaviour.
Warm Colours
Use warm colours in
your designs to reflect
passion, happiness,
enthusiasm and energy.
Cool Colours
Use cool colours in
your design to give a
sense of calm or
professionalism.
Primary Colours
Primary colours, according
to traditional colour theory,
cannot be formed by mixing
any other colour.
Secondary Colours
Secondary colours are the
combinations of two
primary colours.
Tertiary Colours
Tertiary colours combinations
of one primary and
one secondary colour.
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