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krome / January 5, 2017

Effective Web Design Psychology

An effective web design psychology that may apply when designing a website.

 

Visual Hierarchy

1. Layout

Guiding the user’s eyes towards the focus of the site in a logical hierarchy.

Patterns

Our brains are hardwired to pick up patterns hence websites should follow an distinguishable concept.

Space

Keeping significant negative space without too much cluttered text.

Navigation

Our brains are hardwired to pick up patterns hence websites should follow an distinguishable concept.

Typography

Legible and appropriate fonts should be used to establish the tone of writing.

 
 

2. Colour Psychology

Highlight important web content but use sparingly to avoid compromising the brand.

Blue

Popular colour that represents trustworthy and calm. Used by many big brands, tech and finance companies.

Yellow & Orange

Both are associated with friendly, warm and energetic vibes which draws in the user.

 

Green

One of the easiest colours on the eyes and easily represents health, freshness and environment.

Black

The preferred colour for luxury products. It conveys elegance, drama & formality.

 

Read our breakdown on what kind of colour evoke an user’s emotions.

 

3. Fonts

The right typeface helps to establish the tone of the writing.


Helps to give the impression of heritage and authority. These works well for news and law firms.

A modern and clean aesthetic that is often used by companies and social networks.

This should only be used for children.

 
 

Read more about font pairings here.

 

 

Mindset

4. Establishing trust

Security

Additional protection through a payment gateway or third party SSL should be stated.

Contactable

Be available. Useful contact information should be provided.

Goals

Have a clear goal to avoid confusion for the users.

 

5. Recognition

‘Human-Touch’

Help to humanise the website by mentioning the user’s name.

Interactive

Enable social media sharing & reviews to help them feel connected thus spending more time on the site.

Reliance

Showcase ratings, endorsements in commerce sites when pushing a sale.

 

 

Positive Social Psychology

Notifications

Encourage users to check for updates by use of popups, colours and clever sounds to make events more significant.

Rewards

Social recognition for users who are rewarded for sharing the photos or posts at the cost of their time.

Incite Motivation

Emotional content drives more sharing and action.

Identify

Identify an user’s likes and use the data for research on conversion.

Gathering Data

Having user registration is also a form of securing user data.

 

Conclusion

Often it is the job of the web designer to understand the psychology of their designs. By understanding the visitor’s perception, you have the advantage to effectively craft a conducive experience that appeals to them and even turn them into potential customers.
 
At Krome, we specialise in website design and development services. If you or your client are interested in creating a site, it’s time to tell us about your project or have a chat about what we can do. You can contact us here.

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Filed Under: Blog Tagged With: web design, web design psychology

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